Marketing the Unmarketable: The Gospel of Jesus Christ

What if it's not my job to I’ve heard quite a few friends mourn the harshness of the Gospel.

“Why can’t it be about love, positivity, and inspiration?” they say. “That’s what’s missing in our lives.” Sounds great. It’s easy to swallow, not confrontational, and its hard to attack without looking like a jerk.

For a long time, I too had a habit of trying to “sell” the Gospel better. When I’d hear a Christian preacher speak fire-and-brimstone, I’d make a note to avoid recommending him to friends. Seriously. When a coworker would tromp around with a message of hellfire, I’d try to gently “rein him back in”. Tell them about the love of Jesus, I said. Make it about the benefits of his kingdom. Ask them why anyone would want to live without his love.

Without ever going to college to learn it, I had engaged in marketing. Soften the message. After all, nobody talked about hell anymore. It was corny and nobody wanted to hear it.

Then a cruise missile breached my arrogant thinking.

“The Son of Man will send out his angels, and they will weed out of his kingdom everything that causes sin and all who do evil. They will throw them into the blazing furnace, where there will be weeping and gnashing of teeth.” – Matthew 13:41-42

Oh shoot. Jesus talks about hell???

Hey, genius, I suddenly thought to myself. What if it’s not your job to decide what the Gospel is?

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